Google, whose revenues comes from the advertising market (with some additional sources like Google Apps for companies), is starting a new advertising online field: ads on RSS feeds. These feeds are “.xml” files which stay up-to-date with the latest posts published in blogs or web pages. The visitors can subscribe themselves by using specific programs or some functions in the new browsers, which include feed readers.
Google looks for all the possible ways to insert ads, including radio, YouTube videos and, of course, the ads on Internet. Up to now, the RSS feeds were almost ignored by advertisers, but they always have a great potential.
Feedburner is a RSS feed management provider that was bought by Google, one year ago (approximately). It provides feed promotion and optimization tools that can be used by webmasters and podcasters. The new type of advertising will be managed by AdSense and AdWords, which are services for webmasters, publishers and advertisers.
Bloggers can take advantage of this by using FeedBurner, which from now on will have a look and feel more like other Google services.
Tags: adsense, adwords, blog, podcasters
